The Advertising Agency specialization emphasizes skills that are necessary for entry-level positions in an advertising agency and is designed to provide a foundation for advancement to positions of leadership in these organizations. This specialization introduces students to the concepts and skills needed to prepare for careers in account management, account planning, media planning, research, art direction, and copywriting.
Section MenuTo graduate with this major, students must complete all university, college, and major requirements.
The Department of Advertising is recognized as one of the largest and most respected programs in the US. Courses are designed to provide a foundation for problem-solving, strategic thinking, and persuasion techniques that drive marketplace communication.
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GAINESVILLE FL 32611-8400
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Advertising Agency emphasizes skills that are necessary for entry-level positions in an advertising agency and is designed to provide a foundation for advancement to positions of leadership in these organizations. This specialization introduces the concepts and skills needed to prepare for careers in account management, account planning, media planning, research, art direction, and copywriting. All students in the Advertising Campaigns course are required to complete a program-level assessment.
UF's Department of Advertising consistently ranks as one of the top US advertising programs. It is based in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication. The department's curriculum, among the most comprehensive in the United States, is taught by a faculty with the knowledge and experience to bring a balance of professional skills and conceptual orientation to the classroom.
| Code | Title | Credits |
|---|---|---|
| Required Foundation Coursework | ||
| MAR 3023 | Principles of Marketing 1 | 4 |
| STA 2023 | Introduction to Statistics 1 1 | 3 |
| Required Core Coursework | ||
| ADV 3001 | Advertising Strategy 1 | 3 |
| ADV 3008 | Principles of Advertising 1 | 3 |
| ADV 3403 | Branding 1 | 3 |
| ADV 3411 | Multicultural Advertising in the US | 3 |
| ADV 3500 | Digital Insights 1 | 3 |
| ADV 4101 | Copywriting and Visualization 1 | 3 |
| ADV 4300 | Media Planning 1 | 3 |
| ADV 4800 | Advertising Campaigns 1 | 3 |
| ENC 3252 | Writing for Strategic Communication 1 | 3 |
| MMC 1009 | Introduction to Media and Communications | 1 |
| MMC 2121 | Writing Fundamentals for Communicators 1 | 3 |
| MMC 3420 | Consumer and Audience Analytics 1 | 3 |
| MMC 4200 | Law of Mass Communication | 3 |
| MMC 3203 | Ethics and Problems in Mass Communications 1 | 3 |
| VIC 3001 | Sight, Sound and Motion 1 | 3 |
| Professional Electives | 11 | |
| Total Credits | 61 | |
Minimum grade of C required.
Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.
Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.
To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.
This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.
or Art Appreciation: American Diversity and Global ArtsMinimum grade of C required.
MMC 1009 and 11 additional credits
Students may take any other courses in the College of Journalism and Communications to count as professional electives. Students are encouraged to work with faculty members to select electives that best meet career goals.
Up to six credits of professional internship credit may count toward graduation.
Minimum grade of C required in these courses.
The Advertising curriculum is designed to provide a foundation for problem-solving, strategic thinking, and persuasion techniques that drive audience-centered marketplace communications. Skills attained can be applied to the advertising industry, to entrepreneurism, and to health marketing, among others. Learning outcomes prepare students for the challenges of culturally diverse and technologically changing marketplaces.
The Advertising Agency specialization emphasizes skills that are necessary for entry-level positions in an advertising agency and is designed to provide a foundation for advancement to positions of leadership in these organizations. This specialization introduces students to the concepts and skills needed to prepare for careers in account management, account planning, media planning, research, art direction and copywriting.
The Persuasive Messaging specialization focuses on the skill set required to engage media audiences through the use of strategic, persuasive communications. The track emphasizes the concepts and application of audience and media analytics, advertising sales, brand storytelling, and message persuasion. The track prepares students for careers in a broad array of industries and organizations.
I = Introduced; R = Reinforced; A = Assessed
| Courses | SLO 1 | SLO 2 | SLO 3 | SLO 4 | SLO 5 |
|---|---|---|---|---|---|
| MMC 2604 | I | ||||
| SPC 2608 or ORI 2000 | I | ||||
| MAR 3023 | R | I | I | ||
| ADV 3008 | I, R | I | I | ||
| ENC 3254 | R | ||||
| ADV 3001 | R | R | I | R | |
| ADV 3403 | R | R | R | ||
| ADV 3500 | R | R | R | R | |
| ADV 4800 or Immersion | A | A | A | A | A |
Office of the University Registrar
Division of Enrollment Management
1478 Union Road
S107L Criser Hall - PO Box 114000
Gainesville, FL 32611-4000
Phone: 352.392.2244; Fax: 352.846.1126